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Which Comes First:  Value or Price?

Which Comes First: Value or Price?

Like How do you get someone to find value in your company, your club, or your product? From TechDirt:  ”… price and value are two different things. Price isn’t determined by value — it’s determined by the intersection of supply and demand. Value plays into that, by determining what the demand part is.” Membership Marketing Blog [...]

Negotiation and Mediation

Negotiation and Mediation

Like Over the years we have seen REALTORS® use the marketing phrase “I will negotiate for you!” and acquire negotiation expertise certifications from various entities. How does this translate for your client? Do you attend the presentation of the offer? Do you allow the “other” agent to attend the presentation? The NAR Model MLS Policy [...]

MARCH 2012 RE CE CLASS SCHEDULE

MARCH 2012 RE CE CLASS SCHEDULE

Like Classes held at 1120 W SR89A, B5, Sedona, AZ 86336 Reservations:  kathy@kathyhowe.com (no phone reservations in case changes)   Owner/Administrator/Educator

Buyer Expectations

Buyer Expectations

Like What makes us different from the real estate agent of yesterday? Buyer expectations.  In past years, buyers looked to us for the information.  Now the buyer calls with a list of properties to see and tell us how they will do the transaction.  First it was the glossy real estate magazines that distributed listing [...]