I Was Invited to a “Data Sharing” Broker Brunch by SVVAR
For those of you who are salespersons, I remind all of you that the Broker is the Subscriber-Member of the MLS. Each of you are allowed membership through your Broker. This is just in the way of an explanation as to why the SVVAR did not invite you to the meeting.
What did I expect?
I’m not sure because for as much as I know about MLS, data, syndication, IDX, etc., the invitation was cryptic to me. So I went to learn what the BOD had up their sleeves.
The meeting started at 10AM and I left at 10:22. No, the meeting was not over.
In a world that is looking at OpenDoor.com and HouseHappy.com (saying nothing about Zillow and Trulia), 2 of my REALTOR® associations (in association with others) are going to do “Data Sharing” of their MLS data. That was the reason for inviting the brokers.
I was suspiciously optimistic when I signed up (and I was one of the first). I only made it through 22 minutes of the meeting. What I heard was so archaic, I left.
The “Data Sharing” is with a number of MLSs, one of which I am a secondary member of, and pay heavily for the privilege of being a subscriber member with full privileges. How many agents will “drop” membership in some of these MLSs due to getting the data for free? I cannot imagine people rushing in to “join” for full membership if their broker is a member. Oh! And we were told this is on a month-to-month trial basis for the MLSs. Tucson has done this. They share data with ARMLS but reserve the right to NOT offer cooperation and compensation.
These are the “data sharing” MLSs with SVVAR:
Prescott (PAAR) in Prescott
Northern Arizona (NAAR) in Flagstaff
Central Arizona (CABR) in Payson.
*White Mountain might be coming on board
Today I was told that all the data information would be exchanged freely between the associations and their MLS subscribers. But, you cannot do the following:
List a property without being a full member
Have IDX ability
Have cooperation or compensation without written permission
…and I don’t get a monetary discount from full member fees while the MLS gives out data to non-paying members while I pay to receive this data for my clients.
Three people mentioned at the beginning of the meeting that this was not about going to a statewide MLS. Why not?
Why are we so afraid of a statewide MLS when that’s what is happening across the country? Answer: we are “small town” in our thinking.
I challenge all of you to read Rob Hahn’s blog post: Opendoor.com and the Power of Radical Questions It is your future…maybe not now, but probably within the next 3-5 years.
No wonder Opendoor and others look to change the way buyers and sellers do business with real estate licensees. We real estate types just cannot keep from getting in our own way. We sit back while someone else will come in and send our world the way of the appraisers, the travel agents, and other 3rd party entities, if we don’t work to make a model that works for all of us.
Will agents disclose to buyers and sellers that this pseudo MLS outreach will mean that the real estate licensee who is not a full member of that association MLS will have to call the agent and ask for “cooperation and compensation”? Do our clients understand that we can withhold commissions? I think not.
Starting with a statewide MLS or at least a regional MLS with full privileges would be a start.
The Arizona Department of Real Estate gives a statewide license. Who are each of us to say that someone is incompetent to list a house in another city or act as a buyer’s broker for a purchaser 2 hours away? Let’s quit kidding ourselves. This is about the fact that we think we will lose business; yet, years ago Phoenix proved this thought process wrong when it aggregated to ARMLS. It widened opportunities. And this is where we should be heading.
- how2educate LLC
- Sedona, AZ