The question is being asked in another way, “Is Your Business Guilty of the ‘Obama Mistake’”?
The 2008 campaign handlers did themselves proud. They took their candidate to the top with a great majority and a high approval rating. They made the “sale”.
Has the “customer service” equaled the hype and the promises?
In “branding”, a business must not only sell the product, but must be a “promise of the value of the product”. A profound statement by Randall S. Hansen, PhD.
Seth Godin: “Finding Your Brand Essence”. You may not find it the first time out of the box, because you might be looking in the wrong direction. Look within yourself. It’s not about the clothes…
When you’ve discovered what makes you special and different, ramp up the customer service to follow the sale.
Your success is a cinch!
Kathy Howe aka SedonaKathy
- how2educate LLC
- how2arizona real estate
- how2realty referrals LLC
- kathy@kathyhowe.com
