Print v Electronic Ads

Many articles and opinions on print v. electronic advertising.

The Inspired Economist has a good article with statistics that might interest you:

The survey found that, while 71% of respondents “always” open email containing a monthly bill, this jumped to 92% of consumers who received statements by mail.
Kathy Howe aka SedonaKathy
Likewise, while 60% “always” open an email containing a bank statement, this jumps to 83% when the bank statement comes in the mail.