The question is being asked in another way, “Is Your Business Guilty of the ‘Obama Mistake’”?
The 2008 campaign handlers did themselves proud. They took their candidate to the top with a great majority and a high approval rating. They made the “sale”.
Has the “customer service” equaled the hype and the promises?
In “branding”, a business must not only sell the product, but must be a “promise of the value of the product”. A profound statement by Randall S. Hansen, PhD.
Seth Godin: “Finding Your Brand Essence”. You may not find it the first time out of the box, because you might be looking in the wrong direction. Look within yourself. It’s not about the clothes…
When you’ve discovered what makes you special and different, ramp up the customer service to follow the sale.
Your success is a cinch!
Kathy Howe aka SedonaKathy
- how2educate LLC
- how2arizona real estate
- how2realty referrals LLC
- kathy@kathyhowe.com
You decide!
Enjoy the day…
Kathy Howe aka SedonaKathy
For those of us who write or use a computer everyday, you might find like I did that my hands became painful. I talked with other friends who write and they gave me stretching exercises to do…voila!
This is a great video with even more exercises. Stay healthy!
Kathy Howe aka SedonaKathy
how2educate LLC’s September offerings:
- 9/8/2010 10-1 Sick Building Syndrome…and some moldy facts (Disclosure)
- 9/8/2010 1:30-4:30 Roots of Discrimination: a look at our past (Fair Housing)
- 9/10/2010 10-1 Short Sales, Anti-deficiency, Bankruptcy – Anatomy of a Short Sale (Legal Issues)
- 9/10/2010 1:30-4:30 Arizona’s Law of Agency…and say it isn’t so! (Agency)
- 9/11/2010 10-1 Broker Management (Commissioner’s Standards)
- 9/13/2010 10-1 Essentials – the Middle (Contracts)
- 9/13/2010 1:30-4:30 Essentials – the Home Stretch (Disclosure)
- 9/14/2010 10-1 Real Estate, Next Exit, the Future (General)
- 9/14/2010 1:30-4:30 Business Planning: the Nuts and Bolts (Commissioner’s Standards)
| To register for a class: kathy@kathyhowe.com |
| Classes are $25/each or $75 for 8 classes over 1 year. |
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Wow! We are getting closer to the REALTOR(R) family sharing listing information with each other, let alone sharing it all with the public.
If you are an AZ REALTOR(R) member you should go to your email inbox and take the Arizona Association of REALTORS(R) survey.
How will this affect you and your clients? It will 17 times multiply the exposure your sellers are getting in the state of Arizona! It gives access to REALTORS(R) throughout the state for ALL information.
Did you know: REALTOR(R) members have to go to REALTOR.com, just like buyers and sellers to get limited information on a listing with another board or association that they do not belong to…! We don’t even cooperate with each other in our client’s best interest. And we don’t disclose this information to our clients. We tell them that everyone can find them on REALTOR.com.
A statewide data-sharing ability or a statewide MLS would be awesome!!
Kathy Howe aka ‘SedonaKathy
- how2educate
- how2arizona real estate
- how2realty referrals
- 928-274-4088
- kathy@kathyhowe.com
Kathy Howe aka SedonaKathy
Many people think that advertising in print is a big waste of money. Is it?
In our “Price, List, Market…Sell” real estate continuing education class we teach that your dollars are better spent if they are spread out to meet the generational and visual demands of clients and potential clients.
Example: Use postcards in your prospecting area to drive people to your website. Use weekly ads in a local newspaper as “institutional” advertising (keeping your name in front of the public). Use your email to drive people to your website. Etc.
Here’s a great video.
Enjoy the day…
Kathy Howe aka SedonaKathy
how2educate LLC
LaTierra Plaza
Sedona, AZ
Busy session for AZ legislature. How does all of this affect you?
HB2345: HOA; Condos; For Sale Signs
- HOAs (planned communities and condos) cannot prohibit temporary “open house” signs except in the common area
- HOAs cannot require a particular sign, nor can they prohibit a for sale sign that meets industry standards
- HOAs cannot prohibit “for lease” signs unless the governing docs prohibit leases
- HOAs cannot regulate an “open house” so long as the “open house” occurs between 8am and 6pm
HB2371: Home Inspections
- Certified home inspectors must include pools and spas
HB2450: Water and Wastewater Fees and Charges
- Prohibits a municipality from refusing service or requiring payment for unpaid water and wastewater services from anyone other than the person contracted with the municipality
HB2766: Tenant Notice; Foreclosures
- If the landlord of a residential property of not more than four connected units that is under foreclosure leases a unit, the landlord must provide each tenant with written notice of possible foreclosure. Form of the notice is prescribed and includes, if known, the date, time and place of the foreclosure sale. If a landlord fails to comply with the notice requirement, the tenant may deliver a notice of breach of agreement and recover damages and obtain injunctive relief
HB2768: Real Property Transfer Fee Covenants
- Prohibits private transfer fees paid to developers or third-party companies on the sale of real property. This legislation targets a specific and new type of transfer fee, not those paid homeowner associations. Government-imposed transfer fees are already prohibited by the 2008 constitutional amendment drafted by AAR and passed by the voters
SB1219: Real Estate Licensee
- Returns license renewal to 2 years
- Allows licensee to cancel real estate license with ADRE
- Defines business broker
- Requires a valid fingerprint clearance card from DPS before applying for a license from Arizona Department of Real Estate
Kathy Howe aka SedonaKathy
The Harvard Business Review, in its July-August issue, has an article about customer service:
Stop Trying to Delight Your Customers!
“Two critical findings emerged that should affect every company’s customer service strategy. First, delighting customers doesn’t build loyalty; reducing their effort—the work they must do to get their problem solved—does. Second, acting deliberately on this insight can help improve customer service, reduce customer service costs, and decrease customer churn.”
Great advice! Read the whole article here.
Have a great day!
Kathy Howe aka SedonaKathy
Those signed up for the Jay Thompson 8-27 class (18 max):
- Beth Larsen
- Barbara Thomson
- Luminous
- Rebekah Fairlight
- Ed Hanley
- Morrey Shifman
- Harry Feltman
- Joanne Holiday
- Airen Sapp
- Debb Carl
- Jennifer Graham
- Barbara Pancrazizo
- Mary Bowden
- Francie Thompson
August
We have a special presentation on Friday, August 27: Instructor Jay Thompson
Only 3 seats left!!
Our location: LaTierra Plaza on North Airport Road, 1120 W SR89A, A-1, Sedona, AZ 86336 928-274-4088